Marketing Local Online: Local Search for Small Business [Phone Dectective 2012]

January 27th, 2012 by

tinyurl.com Phone Detective 2012 & Reverse Phone Lookup 2009. The truth is Main St is looking empty. Local business owners worry that they will be next. One of the poorest economies in history is just starting to brighten up, which is the good thing. The bad thing is , NO MATTER WHAT THE ECONOMY IS DOING, BUSINESS HAS CHANGED - ARE YOU READY FOR THE CHANGES? What is happening is that the sources of traffic have changed in the last year; One of the big changes since 2008 is that the printed yellow pages are not the number one source of leads for the first time ever The reality is that 31% use search engines from home or on their smartphones, vs 30% who use the YP printed version. well now we must ask the question How DO Customers Can Find You, if not the old fashioned way anymore? You have heard of Google haven't you? Google got famous because when someone is at home or work and you want to look something up, you tend to go to google.com. Google is called a search engine. There are others, yes, yet Google owns the search world for now. Smart marketers know that you have to work WITH google to get the best piece of the pie. What is a LOCAL SEARCH? When someone doesn't know the actual name of a business they are searching for, they will type in phrases to find what they want, phrases like "Bordentown cafe" , or "coffee in Princeton", "get my oil changed Trenton". They are looking for something local to them. Google is smart enough to know what town you are typing from, and ...

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